About us

NYX was founded out of a passion for jewelry with meaning. I am behind the design and
designs each ring with a focus on strength, simplicity and character.
Production takes place in Bali by traditional silversmiths who work by hand with each piece.
frame.
I work together with my sons and they are responsible for marketing, customer support
and logistics. All rings are shipped from our warehouse in Västerås for fast and safe delivery within
Sweden and the EU.

About me – the founder behind NYX
I have spent large parts of my life in leadership roles, building companies, working internationally
and made decisions that affected both people and organizations. Over the years I have learned
something important to me: the strongest choices we make are rarely the ones that look best on the surface – but the
that feels right deep down.
NYX was born from that very realization.
After many years of high pace, performance and responsibility, a longing grew to create something
more personal. Something slow. Something that had meaning, not just function. Jewelry has
has always been a part of how I mark the shifts in life – reminders of decisions I have made,
boundaries I set, directions I chose.
I started designing rings for women who are in the midst of change. Women who are not
want to become someone else – but become more consistent with who they already are. Every shape, every stone
and each name in the NYX collection is meant to carry an inner state: calm strength,
self-worth, clarity, direction.

I am behind the design of each model myself. The inspiration comes from travels, meetings with
women in leadership positions, conversations about life choices – and my own journey through daring to choose
different when the old no longer fit.
Production takes place in Bali together with skilled silversmiths who work by hand.
according to traditional techniques. I have chosen to work on a small scale and close to the craft, in order to
Every ring should feel well thought out, honest and durable.
I run NYX together with my sons, who are responsible for marketing, customer service
and logistics. It is a family project, built for the long term – with respect for both people,
materials and customers.
For me, NYX is not about trends.
It's about women standing by their decisions.
About wearing something that reminds you of who you are – when life moves on.
That's why I'm doing this.
About the team;
I run NYX together with my sons, who are responsible for marketing,
customer support and logistics. All rings are shipped from our warehouse in Västerås for fast and safe
delivery within Sweden and the EU.
NYX is a family business built on craftsmanship, integrity and long-term thinking.

Bali – the place that shapes NYX
Bali is more than a production location for us.
It is a place where craftsmanship still takes place with presence. Where every moment – ​​melting,
Grinding, setting – is done by hand and with respect for the material. Where the work can take time.
Where precision is not stressed.
When I first came to Bali, I was drawn to this very pace. To the stillness of the workshops,
the concentration of the silversmiths, the rhythm of how the hands work without rushing. In a
In a world where everything is moving faster, this became a reminder of the value of slowness.
But Bali also carries something more.
Here there is a strong connection between everyday life and spirituality. Small ceremonies before
the workday. Flowers and incense at doorways. A respect for balance, energy and
intention. Not as something abstract – but as part of how one lives and creates.
That's the feeling I want to take home.

Not in the form of symbolism for the sake of it, but as an attitude: to create with care. To
Let each ring carry calm, strength and direction. To make jewelry that is not only beautiful, but
that feels.
In our workshops in Bali we work closely with the silversmiths, often in small teams, where knowledge has
passed down through generations. Each stone is set by hand. Each ring is individually shaped. Nothing
mass-produced.

This means that no two rings are exactly alike.
And that's exactly the point.
When you wear a ring from NYX, you carry the traces of hands that worked with focus. Of a place where
craft is still a profession – not a process line. Of a philosophy where strength and stillness
goes hand in hand.
That's Bali for us.
Presence. Balance. Craftsmanship.
And the desire to bring that feeling all the way home to you.